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The Tune of Marketing: Using In-Store Music as a Marketing Tool
When a person recaps a positive memory from a retail store, they most likely remember the shopping experience just as much if not more than the actual products. Satisfying sights and sounds stay with the customer and help create and reinforce their view of the brand...
Turning one sale into another – Pt.2- Post Transactional Touchpoints
Post transactional touchpoints are an opportunity for you to reach out to your customer after the sale was made to reengage them to come back. Customer interaction doesn’t stop once the customer has made the sale. There are still receipts, customer-friendly return...
Turning one sale into another- Pt.1 – Selling Process
We live in a digital age where almost everything is done online, especially shopping. While eCommerce is steadily expanding, many businesses that aren’t solely eCommerce based have found a way to reinvent themselves in a manner that multiplies one sale into many more....
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