Post transactional touchpoints are an opportunity for you to reach out to your customer after the sale was made to reengage them to come back. Customer interaction doesn’t stop once the customer has made the sale. There are still receipts, customer-friendly return policies, gift wrapping, and post-transaction technology like email opt-ins or text messaging programs that allow you to continue to create a positive experience for the customer. Post transactional touchpoints are your chance to make a lasting impression. Some businesses take advantage of this by printing coupons on the customer’s receipt; the receipt is not only proof of purchase; it’s also an incentive to have the customer come back. By providing personalized experiences, you show your customer they are unique to you, and you appreciate their business.

Once a customer leaves the shop, they often get caught up in their individual lives again and don’t think about the next time they will come back to spend more money. By using programs like a customer loyalty system, you increase the chances of that customer planning when they come back to reap the benefits of your loyalty rewards. Using an email opt-in can remind them of the experience they had in your store. Text messaging opt-ins can be even more beneficial; 98 % of text messages are read within 3 minutes. During slow periods these opt-in methods can be the fuel behind driving traffic into your store. Every sale in your store is a chance for you to continue to market your business and turn one sale into many more. Having a smooth selling process and reengaging your customer with post transactional touchpoints gives you the opportunity to create an in-store experience that can’t be found online.

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